Upon A Burning Body Ripped Apart By Sumerian Owner For Publicity Stunt

by Zack Zarrillo - Jul 2, 2014

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Sumerian Records owner Ash Avildsen has ripped apart Upon A Burning Body’s vocalist, Danny Leal, and has called reports of him being missing as a publicity stunt. Read a statement below after the jump.

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Upon A Burning Body Frontman Missing Since June 30th 

I woke up to a ton of missed calls and just saw all this stuff about Danny Leal of UABB posing as that he’s been abducted or kidnapped. My phone hasn’t stopped ringing since. As a child, we all learn the story “The Boy Who Cried Wolf” and it sticks within our consciousness for a reason. I do not condone this type of publicity stunt. This was done behind my back and I am not OK with it. In my eyes, there’s never a time to use the possibility of real-life abduction, injury or murder of someone you care about to promote anything, especially an album. If you need to resort to that, then you have lost the plot. We as a society should have evolved past that way of thinking by now and especially within the rock/metal community, given all the tragedy that has happened in our world over the past few years. There are some people who owe us an apology. -Ash Avildsen, Creator & CEO of Sumerian Records.

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