POZ Contributor Blog: Josh Terry

by Zack Zarrillo - Jul 5, 2012

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PropertyOfZack is very happy to be debuting our first Contributor Blog with Josh Terry. Josh is an artist manager for A-Squared Management in Nashville, TN and works with POZ favorites Mayday Parade, A Rocket To The Moon, William Beckett, and Mat Kearney as well. In the past Josh has also worked with The Fray, This Providence, and Sing It Loud. We thought Josh would be a great addition to the Contributor team due to his background in management, which is what his first blog is all about. In the first blog, Josh tackles what an artist manager does and what his personal goals should be. It’s truly a worthwhile read, so check it out and enjoy!

“Can I ask you a question? What are your career goals for the future?”

This was a question posed to me by one of my interns the other week after a heated phone call. 

Over the years, I’ve learned that part of my job has been to become the guy who has a logical explanation for every situation and who’s able to answer questions such as:

“Should we go on this tour, or hold out for something better?”

“Should we sign with this record company? Or this publishing company? And are these good or bad deals?”

“Do you think this merch item will sell on tour & in our online store?”

“Does my butt look big in these skinny jeans?”

An artist manager’s job is to basically act as the ceo of an artist’s overall business. So the answer to each of those questions can be far more complex than what is on the surface, so my response is usually, “let’s look at all the facts & make the best decision possible with the information we have in front of us.” 

To put things in perspective you probably need to know my story. I started working in music when i was 18 years old. While in college i ran my college concert board, i had 14 unpaid internships in every aspect of the business (from management companies, to booking agencies, to talent buyers, to working festivals, to handling promotions for concert venues, to shipping out cds for small indy record labels), and i started managing and booking local bands out of my dorm room (some of whom went on to sign major record contracts). When i graduated college i became a tour manager and traveled the world for 2.5 years, and eventually was brought in to work at a management firm & asked to continue to sign bands that i believed in. Over the years i worked with some very talented people who along with my family & friends helped shape me into who i am today and who gave me great advice on how to make the right decisions not only with my career but with my life.

My immediate goals have always been the same. Find bands you love, help present great opportunities to them & guide their careers to a place where they can be financially secure and have the freedom to create their art on their own terms. And most importantly, build a comfortable working relationship where trust and respect are the foundation, and hope that in the back of my client’s head they think, “that guy works really hard, is a good person, and has our back.”

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