PropertyOfZack is very excited to be debuting our first Contributor Blog with Nano Tissera. Many individuals may know Nano around the web as a manager who got his start at age 17 with All Time Low. Nano has been quite busy since he got his start, and is now working for Scooter Braun (Justin Bieber) and is currently managing The Wanted, Matt Toka, and Bonaventure. We thought bringing Nano on would be a great addition to the site, and in his first blog he tackles the incredibly important and unique relationship that exists between a manager and his artists. It’s truly a worthwhile read, so check it out and enjoy!
When I was approached about writing a blog for the site, I was a little bit hesitant for a few reasons. Anyone that knows me knows that I can be a bit of a loose cannon, say exactly what I’m thinking without sugarcoating it, and I should probably be a bit more careful about what I put out on a public forum. But with that being said, I also feel like I have a chance to discuss some things that I find really interesting and I’m sure other bands, music lovers, and industry folks can appreciate.
I want to talk about something that hasn’t been covered by the website that I feel like anyone, particularly managers, will appreciate. The relationship between an artist and a manager (from the manager’s perspective) is something so unique; I really have a hard time comparing it to something other than what it is. It’s the most personal business relationship that I can think of. A lot of times a manager is involved into the personal aspects of an artist’s life while being put in charge of their business endeavors, which can complicate things. If I had to keep it simple, the relationship is one of trust and mutual respect. If I had to make it complicated, a manager is like the parent, girlfriend, guidance counselor, therapist, personal assistant, CEO, and football coach to artist.
When I got into the music business, I did it not knowing a single thing. All I wanted to do was help my friends band be the biggest they could be and learn a few things along the way and hope for the best. The band went on to be one of the bigger pop-punk bands from the last 5 years and one of Warped Tours’ prominent headliners. I worked on a ton of bands; some were great and some not so great. I left my old company a few months ago in search of new opportunities, but I’m still really good friends with my old boss and almost every artist I worked on and it was because we all had a great relationship, mutual respect, and trust.